Create an effective lobbying strategy plan to help your organization reach its political goals. Save time and resources with a roadmap.
Plan to use to influence public opinion or shape political decisions. The strategy involves the participation of stakeholders such as the public, government officials, politicians, media and civil society groups. The strategy itself can vary greatly depending on the goals in the short and longrun.
This strategy include to manage their current credibility locally to communicate with the public policy makers. With proactive policy also mitigate potential risks, regulatory inertia and shift public sentiment.
Using the advangate of established reputation helps to manage credible relationships and ensure to protect and promote their interests, meeting the obligations of public authority.
Public affairs activities include lobbying, advocacy and relationship-building with key stakeholders, and continuous monitoring of the political landscape. It also includes working with media and communications to disseminate messages to the broader public.
After approval of initial strategy, need to identify the relevant stakeholders :
- Govenment officals
- Policymakers
- Industry associaitons
- Trade associaitons
- Media
- Think tanks
- Advocacy groups
- International organizations
Need to assess their positions and potential collaboration or opposition.
Need a clear lobby and advocacy action plan to be able to work strategically and to divide responsibilities and tasks within your network or coalition. Define the methods you intend to use, and the resources you have available. Set a clear timetable and define responsibilities. Identify lobby and advocacy activities and messengers that may influence those in power.
Ensure Monitoring and Evaluation and follow up of your activities